Media people praised the success of CBA operations! The traffic was completely full, and the off-court slap and the inside.
9:02pm, 20 May 2025Basketball
CBA Finals ushered in the sixth duel, and the peak showdown between Zhejiang Guangsha and Beijing Shougang pushed the series to a white-hot. Senior media person "Director, Where to Lying_basketball" posted a post before the game, bluntly saying that the operation of the CBA league this season was excellent, and praised the success of the CBA operation - the direct traffic was completely full, and the off-court players fought hard, successfully pushing traffic and topicality to a new level. The incident originated from the intensity of the finals. The players on both sides of the field launched high-intensity confrontation from the first game, with frequent physical collisions and constant referee whistles; off the court, fans of the two teams launched a "verbal battle" on social media, from player performance to referee punishment, and even rose to regional attacks. After the fifth game, Beijing fans and Guangsha fans had physical conflicts outside the stadium, and related videos became popular. Guangsha has been fined from clubs to players and investors, and the popularity of the CBA remains high, and fans still support their home team. The focus of the controversy was on the referee's penalty and the game trend. The scale of the calls in some games triggered protests by coaching teams on both sides; Guangsha was a little fluttering after winning the championship point 3-1, and the Beijing team took the opportunity to win the G5 and tied the total score to 2-3, which made the suspense of the series increase sharply. Media person "Where do I lie down on the director_basketball" specifically mentioned that if Guangsha wins the home championship in Beijing tonight, the CBA will create three major goals history; if it drags into the tiebreak, the next game will be even better.
CBA officials have previously responded to off-site conflicts. Guangsha was fined a total of 200,000 yuan, and they have also gained a sense of their mistakes. Against the backdrop of the continued decline in NBA ratings, the CBA's "black and red" route has unexpectedly received attention, and some fans even joked:
"You can not choose CBA when watching basketball, but you have no choice."
"The influence of the NBA is indeed not as good as before. The CBA's traffic this year is not good, but the topic is full, especially when you go to the visiting team's rest area to beat others and wear championship shoes after the game!"
In my opinion, the CBA's "traffic carnival" is purely "intentional". The league operators have already figured out the fans' G-spot:
engage in a "hand-to-hand combat" on the court, letting fans tear each other off the court, and the referees "send wave rhythm" from time to time, and take the three-pronged approach to directly grasp the traffic password.
Looking at external factors, Curry is old and James is old in the NBA. Even Edwards and Wenban Yama haven't learned how to be a storefront. The CBA took the opportunity to grab attention and can be called "sleepy to give me a pillow", but it does make passers-by who don't usually watch basketball remember the name of the league.
But the most extreme thing is the control of public opinion. The media person’s sentence “Where do I lie in the director?” seems to be flattering, but in fact it has another purpose – the CBA regards controversy as a selling point, fans cursing and watching, the data is rising rapidly, and sponsors are happy to pay, which is a realistic interpretation of “black and red are also red”.
Of course, this kind of gameplay is tantamount to "dance at the tip of a knife". Fighting outside the court and controversy inside the court may cause trouble if you are not careful. But this CBA operation at least proves that in an era when traffic is king, children who can cry have sugar and those who can cause trouble will pay attention to the league.
As for the basketball itself? Perhaps in the face of KPI, the scoring king has to give way to the hot search king.
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