On the evening of June 20, many basketball fans stayed in front of CCTV Sports Channel early in order to watch Yi Jianlian s 30th anniversary interview in the "Basketball Park" column on

"Yi Jianlian's exclusive interview was cancelled!"

China's "basketball superstar" Yi Jianlian has been deeply involved in public opinion recently.

The cause is about him "indecent photos".

I thought that after this exclusive interview was released, Yi Jianlian would "wash it" because of this.

However, CCTV actually canceled this interview.

Now, the discussion among netizens is even louder.

So, what's going on?

Why did CCTV cancel Yi Jianlian’s exclusive interview? On the evening of June 20, many basketball fans were staying in front of CCTV Sports Channel early.

Just to watch Yi Jianlian's 30th anniversary special interview on time in the "Basketball Park" column.

In fact, everyone is looking forward to this interview.

But unexpectedly, after the show officially started, Yi Jianlian was not seen throughout the whole process. The original previewed interview screen was also dispelled.

And the screen is full of content about the Chinese women's basketball, three-man basketball and the NBA Finals. This sudden change immediately caused an uproar on the Internet.

The topic of "CCTV canceled the exclusive interview with Yi Jianlian" quickly reached the top of the hot search list.

However, this is far from a simple program adjustment.

CCTV's previous overwhelming publicity has already raised the audience's expectations.

Many people even think that this may be the "private photo incident" that caused a huge storm last year.

He is ready to speak out formally and signal to return to the public's vision.

The exclusive interview is temporarily cancelled, which is a worse problem for Yi Jianlian, who was originally in the center of the whirlpool of public opinion. As a national media platform, CCTV has always been known for its "strictness" in screening content.

has its own set of standards and bottom lines.

Although Yi Jianlian is a benchmark figure in Chinese basketball.

But the controversial incident at the end of last year did indeed shroud his image with an uncertain shadow.

Although the details of Yi Jianlian's incident were unclear, he himself did not respond.

But there has been a "public opinion storm" about him.

Everyone knows that mainstream platforms like CCTV.

Internal evaluation is very cautious for people who are involved in serious controversy and try to "return".

is especially highly sensitive to characters that may involve "moral flaws".

The cancellation of the broadcast this time is likely to be a decision made by CCTV to avoid potential huge public opinion risks.

can also be regarded as a compromise to complex social emotions.

In fact, it was just a few days after the trailer was broadcast.

The fierce debates about this incident on social media have been ongoing and creating considerable pressure.

When the news of the cancellation of the program came out, online public opinion quickly divided into two factions.

Some support it, some don't. The party who supported Yi Jianlian felt that CCTV was overreacting.

is even a bit too "narrow-picking".

They emphasized that Yi Jianlian has made great achievements on the basketball court over the years.

and the contributions made to Chinese basketball are tangible.

should not be completely erased by a private incident that lacks authoritative conclusions so far.

Especially at an important node of the 30th anniversary of the founding of the CBA, his story is worth telling.

However, the opposition was also loud.

They insist that as public figures, Yi Jianlian must play a better role in setting a role and should be strict with himself.

Some people even compared other famous basketball players such as Yao Ming and Jeremy Lin.

This contrast itself is very dissatisfied.

In fact, the entire Yi Jianlian incident has developed to the present, and a very critical but puzzling point has happened.

That is his "silence strategy".

Yi Jianlian's strategy does protect personal privacy.

avoided him being involved in further war of public opinion.

but there is also a huge gap left.

Various speculations continue to grow and ferment in this "silent soil".

As senior sports commentator Yang Yi pointed out:

"We cannot look at this matter with a melon-eating mentality, but the public does need an explanation and some basic answers."

Yi Jianlian's experience actually reflects a dilemma that public figures generally face.

is also called the "personal dilemma".

Yi Jianlian has long been shaped through his career and public image.

In everyone's mind, he has always been a good man who is "low-key, diligent, and family-oriented". This image has won him great reputation.

However, once there is a negative incident that is seriously conflicting with this "perfect character".

The huge psychological gap in the public can easily turn into disappointment or even anger.

This is why the "cold treatment" method chosen by Yi Jianlian's team failed to effectively fill the public's doubts.

instead further encourages the space for spreading rumors.

CCTV's decision to temporarily withdraw files also exposed the trade-offs faced by mainstream media in operations.

After all, it is not easy to find a balance between pursuing program ratings and traffic and taking on corresponding social responsibilities.

Bo Yi Jianlian's exclusive interview will inevitably attract attention.

However, if handled improperly, the subsequent controversy caused may have an impact on CCTV's credibility.

The issue of how to take into account social responsibilities in the era of "eye economy" is not unique to CCTV.

The social mentality today has indeed undergone significant changes compared to more than ten years ago.

In the context of the prevalence of fan culture and the increasing diversity of values.

The public has increasingly comprehensive requirements for celebrity idols, and the standard of "both moral and artistic" is being raised higher.

People no longer focus on their idol's career achievements.

, but the requirements for its private morality are equally strict. The

Yi Jianlian incident is a microcosm of this trend

Yi Jianlian's experience also reminds the entire sports circle.

In today's communication environment, it is far from enough to manage the image of athletes by relying solely on the field performance and the vague label of "good people".

Specialized crisis PR teams, as well as prepared contingency plans in advance, have become crucial.

Let’s learn how to deal with various situations more calmly in the spotlight.

CCTV's choice this time is indeed based on its platform's position and is completely understandable.

The temporary cancellation of an exclusive interview is like a mirror, reflecting the hustle and bustle of public opinion and the cautiousness of the media.

and the complex mentality of the public's idols that both admire and cannot tolerate flaws.

Perhaps the final progress is not entirely due to whether Yi Jianlian can successfully "turn over".

It depends on whether society can be cultivated, and a more rational and objective attitude to understand the difficulties of public figures.

After all, the real way to solve the bell.

is ultimately in the hands of the party, to see if he is willing to pick up the key to communication.

Main source

Lu.com - CCTV canceled the broadcast of Yi Jianlian's exclusive interview, and no parties responded, and no account was updated after the negative rumors

Sina Finance - CCTV canceled the broadcast of Yi Jianlian's exclusive interview, and no account was updated after the negative rumors

Xiaoxiang Morning News - CCTV canceled the broadcast of Yi Jianlian's exclusive interview, and no parties responded, and no account was updated after the negative rumors