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Beko and Ajax enter into new strategic cooperation

11:45am, 29 August 2025Football

(ZhiXiao, August 28, 2025) Home appliance brand Beko announced that it has entered into a new strategic partnership with Ajax and became the club's official trusted partner. Beko will support Ajax's mission to cultivate a new generation of football talents, covering development on and off the court, and continue to advocate "Beko's philosophy of life".

This cooperation also demonstrates Beko's deepening investment in the Amsterdam and the Netherlands markets, as well as its commitment to communities that agree with the concept of sustainable living. The three-year partnership officially kicked off on August 26, 2025 at John Cruyff Arena.

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