O Neal Fried Chicken Shop has 350 stores in preparation. The signature package is "Charles Barkley"

August 7: Shaquille O'Neal's performance in the catering industry has been ups and downs, especially at his "BigChicken" restaurant.

What is different from his other investments is that the "BigChicken" restaurant incorporates more O'Neal's personal style. Although this model has been successful most of the time, fierce competition in the fast food and leisure industry has brought him many challenges recently. Faced with some setbacks, he introduced management partners, readjusted some of the matters, and continued to run the restaurant group inspired by his childhood.

results show that these efforts have begun to show results. According to the latest reports, "BigChicken" has become one of the fastest-growing chain brands in the fast food and leisure industry. Through multiple partnerships and a rigorous screening process, more than 350 stores are currently under development in the United States and overseas. The menu "Great Aristotle" (fried chicken sandwich with bacon, macaroni, cheese and crispy onions) and "Charles-Barkley" set meals (focused on fried chicken, crispy fried onions, roasted garlic and grilled mayonnaise, etc.) not only satisfy the appetite, but also demonstrate the charm of the brand. Combining O'Neal's legendary personality with comfortable food will leave customers with endless aftertaste.

However, O'Neal's operations have also experienced a lot of ups and downs, and according to a local real estate agent in Houston, the high operating costs were the reason for the closure of one of the Houston branches.

The NBA legend has a wide range of investments, from Aunt Anne's Restaurant, FiveGuys fast food restaurant, Papa John (pizza place) to a 24-hour gym and car wash. He owns hundreds of franchises and has his own iconic collection in the fields of clothing, footwear and tech products. In addition to investing, O'Neal often engages in charity. This is not intentional or pretentious, but sincere. He would not spread every good deed, but those stories always seem to emerge because they are unnecessarily ignored.

Shaquille O'Neal is not just an off-court winner; he also redefined the meaning of "caring business tycoon". "BigChicken" may develop faster than any NBA team in the United States, but Shaquille's more fraternal humanity is the real unstoppable foundation for this brand and himself.