Chelsea is expected to sign 60 million pounds annual contract after winning the Club World Cup

On July 16, the British media Daily Telegraph reported that Chelsea has now received generous returns because it refused a chest advertising contract with an average annual average of £40 million last year. As the team beat Paris in the final of the Club World Cup to win the championship, the Blues are negotiating new sponsorships with several global giants, with an estimated annual value of £60 million.

This potential contract will not only significantly increase the club's commercial revenue, but also confirm the accurate judgment of the brand value of senior management. It is reported that Chelsea had in-depth negotiations with two companies last year, but because of the lack of Champions League qualification and championship honor, it chose to shelve the signing to avoid long-term low-price binding.

Now that the Club World Cup has topped the Champions League qualification, the Blues' business attractiveness has increased significantly, and 7 to 10 international companies have contacted for jersey sponsorship. In addition to the club winning bonus of over 84.5 million pounds, each player will also receive a championship bonus of about 350,000 pounds.

Insiders revealed: "If the contract was signed last year, its market value may be at least £100 million lower now, and insisting on winning the team more confidence in negotiations."