Kimono VS jersey! Kasumi Ishikawa s "Keikawa Keiko-style aesthetics" conquers Japanese media, minimalist outfit
3:43am, 7 August 2025Football
In the midsummer of 2025, at the table tennis commentator of the Paris Olympics, Kasumi Ishikawa appeared on Fuji TV in an off-white linen suit. There is no gorgeous jewelry, no heavy makeup, and only pearl earrings are embellished, but it has caused Japanese social media to be excited: "This neat aura is simply the rebirth of Keiko Kitagawa in the sports world!"
From a fierce stadium to a fashion benchmark, Kasumi Ishikawa's appearance after retirement caused an aesthetic earthquake. While the entire network was still recalling her semi-kimono photo set that made fans shout "completely like an actress" last year, the "smiling assassin" had already written a new legend beyond the arena in a simple battle robe.
01 In a minimalist storm, the soul of the table tennis goddess and the screen muse resonate
At a variety show in 2023, Kasumi Ishikawa came in an orange dress. The host blurted out: "This intellectual beauty is just as beautiful as that of Beichuan Jingzi!" This sentence is astonished as a stone thrown into the lake, and the ripples have spread to this day. Japanese media quickly named "Tabletown Keiko Kitagawa", behind which two goddesses crossed the field aesthetic alliance.
Keiko Kitagawa laid the standard of minimalist Japanese style with "cool tone + simple tailoring" and believed in the philosophy of "great beauty and simplicity". Ishikawa's kimono shape can be regarded as mirror-like: low-saturation colors such as light gray and beige dominate, and the accessories are streamlined to the point of being close to the Zen state. In the 2024 Fukuoka Persimmon Ambassador's promotional photo, she only used plain kimono with elegant makeup, and then reaped the "Yawasakiko" to praise her.
What is even more amazing is the resonance of flawed aesthetics. Kitagawa often breaks perfection with asymmetric design, while Ishikawa is well versed in the art of "hiding" - the straight-tube silhouette of the kimono covers the curve, but shows a glimpse when the belt is slightly loose. Just as at the 2025 Henan friend’s wedding, a pearl long skirt with loose trays and a few strands of hanging hair creates the classic “Chinese subtle encounter and elegant charm”.
02 Zen decoding, the millennium aesthetic gene in plain kimono
Ishikawa Kasumi's kimono charm is far from the beauty of skin. When she cooks in a light yellow kimono, or smiles like a flower in a blue and yellow kimono, it actually interprets the worldly resurrection of the three traditional Japanese aesthetics:
- Tuo Silencer: In the 2024 "Family Pictorial" Yukata Special Collection, she abandons complex patterns and uses solid color cotton and linen to interpret "the minimum level of qingmei". The wrinkles of the clothing material naturally droop, just like the glaze color of an ancient tea bowl flowing - the defect itself is art.
- One dress and a thousand faces: the same light yellow kimono, the belt is tightly tied in the food program to make it look capable; the relaxed knots at the wedding are gentle. The "invisible shape" cut in straight tubes is given to all kinds of styles by the wearer.
- Simple Zen Heart: From the blue and yellow kimono of the New Year's Day program in 2022 to the pearl hair style in 2025, she has always adhered to the "hazy color aesthetics" inherited from the Edo era. This "rust color that has been sunk by the years" exudes the luster of time polishing in the gray-toned beige.
> Pearl hairpins are the finishing touch. At the 2025 Henan wedding, she abandoned the bright diamond decoration and chose only the bright pearls - the harmony is seen in the flaws, and the light is hidden in the plainness, interpreting the Zen wear philosophy of "the moon is not full" to the extreme.
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03 Breaking the boundary and rebirth, the chemical reaction between sports genes and fashion rhythms
Kasumi Ishikawa's aesthetic revolution is not only about replicating traditions. When she mixed and matched jeans with improved kimono jackets during the "47 Prefectures and Prefectures" period, she instantly activated the young genes of classical clothing. Three types of wall-breaking techniques make contemporary idols:
-Scene deconstruction: The neat suit on the commentary mat is as cool as a slap, and the kimono cuffs with an apron in the kitchen are rolled to the forearm - the ability and softness are switched at any time, just like the combination of hardness and softness of the backhand twist.
- Cultural mixed-race technique: Henan wedding style is a masterpiece. The pearl long skirt is an elegant symbol of Western dresses, paired with Japanese low-plated hair; the dragon beard bangs hanging between the buns are also in line with the gracefulness of the Chinese ladies' pictures - the aesthetics of the Three Kingdoms blend together on one person.
- Sports empowerment technique: The kimono hem is divided into toe socks and straw shoes, which is the standard way to wear. However, Ishikawa often wears nude high heels, making traditional steps look stylish. This comes from the athlete's talent for balance: even in the interview area, the kimono's back collar still maintains the right "backward 15 degrees", making the neck curve looming.
04 Aesthetic awakening, the national spirit totem from jerseys to kimonos
Kasumi Ishikawa's kimono transformation is similar to the miniature epic of the modern Japanese spirit. When she wore a plain gray suit in front of the Paris Olympic commentary stand, she looked at Mika Kanemoto's jersey figure across the air - two generations of players used two costumes to tell the aesthetic persistence of the same nation.
"Real fashion is to naturally reveal the confidence and cultural heritage in our bones." Every turn of Ishikawa breaks the prejudice of "athlete = fashion insulator". Just like she hid the sharpness of the mixed doubles gold medal in the World Table Tennis Championships into the folds of the kimono cuffs; turning the affinity of Chinese communication into a pearly luster warmth.
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When the kimono beauty turns around and smiles, what we see is not only the transformation of an athlete, but also the perfect awakening of a national aesthetic gene in the contemporary era - the next stop, what kind of territory will Ishikawa aesthetic conquer?
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