Liverpool s new jersey swaps with Adidas

Liverpool's jersey sponsor this season has returned to Adidas from New Balance. The new jersey was launched in the market for a week and immediately launched a rush to buy. Sales volume increased by 700% compared with the same period last season. The No. 7 wave shirt of high-priced new player Wilz is the most popular and its sales are among the top Liverpool players.

According to data released by Liverpool's official website, Liverpool received orders for new jerseys from 150 countries and regions around the world. Sales in the first week soared by 700% compared with the same period last season, and 80% of jersey sales completed transactions through the Liverpool Football Club online e-commerce platform. The most people bought Wilz's No. 7 jersey, followed by Jota's No. 20 jersey, died in a car accident. Liverpool earlier stated that the sales revenue of the No. 20 jersey with Jota's name will be transferred to the Liverpool Club charity fund to promote the development of community football.

In addition, the launch of Liverpool's new jersey has also caused a huge response. The relevant official video has been viewed more than 40 million times, which is the championship of all teams in the Premier League this season. At the same time, there are 17 million interactions and 423 million exposures on social media. Liverpool is popular all over the world. Liverpool and Adidas have signed a contract for 10 years, and it is reported that the annual jersey sponsorship fee is as high as 60 million pounds, becoming one of Liverpool's important income.