Nadal and the back of Nike s $ 150 million

Essentially Sports reported Nadal's decision to be "a back". Experts are even more shocked to know that Nadal chooses French Hoka shoe company, instead of another "big man" has the same position as Nike. Hoka specializes in manufacturing running shoes, shoes for the elderly and does not even have their own lines for tennis. The American sports company gave Nadal the first contract in 1998, worth 500,000 USD, lasting for 5 years. This is one of the most successful young talents in sports history, when Nadal soon reaped noble titles in teenagers. By 2018, the contract has the same value signed and has a period of 5 years. Nadal pocketed nearly $ 200 million from contracts with Nike throughout his long career and glorious.

Nadal's contract with Nike is similar to Roger Federer. However, the Swiss legend ended with the American giant in 2018, when there was news that Nike did not give in some terms. Federer then signed 30 million USD per year lasting 10 years with Japanese uniqlo clothing firm. The contract will end in 2028 when Federer is 46 years old. That means Uniqlo whether Federer is a representative face regardless of whether it is still competitive. He then was injured and officially retired in 2022. But this agreement of Federer with Uniqlo was not related to shoes and he freely signed with a new shoe company - Swisse on Running. To close the contract, the Swiss company awarded 3% of the shares to Federer. The number of shares is currently priced at less than 300 million USD.. What many people wonder is why a small "corner" shoe company like Hoka convinces Nadal.

The answer is given by the insiders. Nadal no longer needs a sponsor, what he needs is a companionship partner to handle health problems related to the foot. Nadal has a rare feet degeneration syndrome-Muller-Weiss. After many years of fighting, his feet were seriously hurt. Nike of course created special products serving Nadal, but it was not enough when Nadal retired, and needed to integrate with normal life in a different way. Hoka, a company specializing in jogging shoes in 2009, is very good at creating shoes that optimize foot health. Hoka even has a design philosophy in contrast to other shoe brands. They launched the oversized shoes, called "maximum shoes", at the first stage of development, while the minimalist trend was popular at the time. Hoka's customers are mainly professional running legs and three -subject athletes. What this company wants is to serve Nadal to move better in life. Hoka products have a special but very effective shape. With hoka on the legs, Nadal can even climb the mountain with a sense of comfort. With "King of the Earth", this is no longer a fashion or money, but a way to manage pain - what makes his quality of life decline for decades.

Nike's shares fell 11% after they failed to persuade Nadal to stay. The company will continue to sell Nadal's famous products to August this year and have now lowered some lines. Nike said it was his gratitude to Nadal and his fans. The world's leading brand does not blame, not heal and not criticize. Nike even replaced Nadal's famous cow head logo to honor one of the greatest symbols of sports history. Nadal) to cheer him in the Grand Slam race with Novak Djokovic and Federer. "But even the most perfect relationships are expired ", Fox Sports comment.