See how Zhejiang BA becomes the top trend this summer

At the beginning of September, the "Zhejiang BA" started the fourth round of the city championship. Sports venues across Zhejiang were crowded with people, almost every game was full, and the sound of gongs and drums and cheers resounded throughout the audience. The fierce confrontation on the basketball court ignited far more than the passion for competition. Since the opening match started on July 6, "Zhejiang BA" has used basketball as a medium to connect elements such as urban friendship, regional culture, historical origins, folk customs, etc., and has become an urban cultural phenomenon that the whole people participate and crosses the circle.

"'Zhejiang BA', the largest mass basketball event in the province, interprets the significance of sports in the new era: the competition is not only a scenery on the court, but also a lifestyle that the public can participate and perceive. "A relevant person in charge of the Zhejiang Provincial Sports Bureau said that this is the appearance of "Zhejiang BA" - it allows the passion of competition and the charm of culture to dance together, and allows the vitality of consumption to blend with the innovation of technology, and ultimately becomes a "feast" for fans, a "carnival" for the people, and a "happy festival" for the city.

As Gao Zhidan, Director of the General Administration of Sports of China, praised at the recent press conference of the State Information Office: "Zhejiang BA" is a new thing born in the effective integration of mass sports and competitive sports in my country and the extensive development of the three major ball sports. It is hoped to bring new vitality to the revitalization of the three major ball sports.

A good goal with the participation of the whole nation, 250 games, 1,650 grassroots players participated, the cumulative number of live viewers reached 778,800, and the number of online viewers exceeded 100 million. This is the result of the first phase of the qualifiers of the "Zhejiang BA". After entering the City Championship, the game is still hot, and the opening match between Hangzhou and Zhuji attracted more than 14,000 spectators to watch the game live. To this day, this basketball heat wave is still sweeping across the province. On the court, players of different identities and ages gathered together because of their love to write stories. Ni Haokai of Lishui team became the new "scoring king" with outstanding performances of 20 points in a single quarter, 29 points in the half and 50 points in the game on the evening of August 26. Working in the southwest region of my country, he had to transfer to the high-speed rail or take a bus every time he participated in the competition, and the round trip time was more than 7 hours.

Chen Nibo of Fuyang team is the oldest player in the team. In the evening of August 29, he and his son Chen Zizhou, who is in the fifth grade, walked on the stage of "Zhejiang BA". One played the game and the other performed basketball fucks.

Among these players, there are workers, students, teachers, bosses and other people from all walks of life. They are very ordinary, but when the whistle of "Zhejiang BA" sounds, everyone is the protagonist who is noticed. Outside the stadium, more and more people were ignited by the warm atmosphere, from cheering to making jokes, shouting for the event - John Sweeney from the United States became famous on the Internet because he once showed his name on the Timberwolves in the American Professional Basketball League. This time, he appeared in the cheering camp of the Quzhou team wearing a cheering T-shirt from the "Zhezhou BA". He said he was on a one-month tour in China and heard that Zhejiang was hosting a provincial grassroots basketball game, so he came to take a look.

At a second viewing site in Gongshu District, Hangzhou, the reporter met a sanitation worker who was dispatched for the event. "Watching football here will naturally be mobilized." He is surrounded by spectators from different regions and ages, and everyone is surrounded by them, and the atmosphere of watching the game is full of emotion.

"Zhejiang BA" hit a good goal with the participation of the whole nation. A relevant person in charge of the Zhejiang Provincial Sports Bureau said that when the players compete for their hometown on the court, the audience witnessed not only the victory or defeat of the game, but also the dream come true of ordinary people's standing on the court and the fighting spirit of protecting the glory of their hometown. It combines homesickness, family affection, and friendship. Compared with professional events, fans have a stronger sense of participation, gain and achievement.

Behind the excitement, there is also logical support. Basketball is the sports that is most popular, the most participants are involved, and the most fully supplied sports chain. "Zhejiang BA" is a fruitful result that "grows" from Zhejiang's fertile soil: there are more than 55,000 basketball courts in the province, and many cities have a deep basketball foundation. Under the influence of "Zhejiang BA", "County BA" and "Block BA" have started competitions one after another, and more and more people have participated, helping basketball fire burn across the river.

A feast for the integration of culture, sports and tourism

With the popularity of "Zhejiang BA", the competition has surpassed the competition itself and become a carrier of regional culture. When the competition has a cultural flavor, the charm of sports will become more and more obvious, which will also allow "Zhejiang BA" to transcend the boundaries of sports and become out of the circle. Since the start of the competition, leveraging the platform of "Zhejiang BA", all cities in the province have been "rolling hot songs", "rolling culture" and "rolling image".

This "roll" is intuitively reflected in the arena: for example, Zhuji vs. Keqiao is the "Pearl City" vs. "Textile Capital", and the banner is pulled - Zhuji "Treasure" Tour, Keqiao "Cloth Tour" Tour; in the gifts before the game, Jinhua ham, Huzhou white tea, Qingyuan mushrooms and other special products appear in turn; the midfield show is even more exciting, Dongyang moved the Hengdian set into the arena, Zhoushan used a boat punch to reproduce the scene of fishermen breaking the waves and returning to sail. There are also many staff wearing special clothes who transform into local traditional roles to interact with the audience, distribute cultural and creative products, and turn the basketball court into a cultural show.

This "volume" is not only in the competition: offline cultural and tourism markets, cultural and artistic performances, online consumption coupons, cultural and tourism routes and product recommendations, etc., are constantly polishing the urban cultural brand.. During the event, Hangzhou created 13 major night consumption themes, setting up more than 100 "Zhejiang BA" specialty markets and viewing spaces; Cangnan launched refrigerator stickers, combining the local 168 gold coastline with basketball elements, becoming a hot-selling product; Taizhou launched an exclusive cultural and tourism gift package covering travel, food and accommodation. When playing against Quzhou, it gave Quzhou citizens a scenic spot, accommodation and catering discounts...

"Riding with the east wind of 'Zhejiang BA', all parts of the province were brave enough to show themselves, and continued to make efforts in event publicity, product shaping and cultural brand communication, winning traffic, and making the city image more three-dimensional and plump, the brand more shining and dazzling, and the heritage and temperament became more vivid and vivid." A relevant person in charge of the Zhejiang Provincial Department of Culture, Radio, Film and Television and Tourism said.

The "Zhejiang BA"'s "Event + Culture and Tourism + Consumption" integration model is stunning for the integration of culture, sports, culture and economy, and is also a clear response to the current demand for cultural consumption upgrading. Public data from the Zhejiang Provincial Department of Culture, Radio, Film and Television and Tourism shows that during the "Zhejiang BA" qualifiers, a total of 390 cultural and tourism markets were held in the province, with a total of 11,247 stalls and a sales amount of 174 million yuan; 96.6561 million yuan of consumption coupons for cultural, tourism, sports, and supermarkets were jointly issued, driving 423 million yuan of cultural, commercial and tourism consumption. Looking at the province, a "Zhejiang BA" ticket with a maximum of no more than 30 yuan has opened up the entire chain of tourism, catering, accommodation, shopping and transportation, making "watching a game, traveling a city, and savoring a local taste" a reality.

A window for technology empowerment

"See, this tough layup is like a delivery guy rushing into the rainstorm to deliver orders, I'm trying to do it!" On September 4, in the game between Hangzhou and Huzhou, two AI intelligent bodies "Zhe Xiaoya" and "Yu Dazui" who were auxiliary commentators of "Zhe BA" appeared again. They partnered with commentator Wang Shukun to retrieve various data as the progress of the game, and used hot online memes from time to time to complement the real commentators, providing the audience with technical analysis and other information on the field.

This is an innovative measure in Zhejiang in the field of digital application of sports events, and it is also a new practice of "Zhejiang BA" in technological empowerment. As early as the beginning of the "Zhejiang BA", creating a technology display window became one of the goals of the event.

"Zhejiang Small Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Phys The two AI agents have their own style: the "Zhe Xiaoyi" commentary is professional and knows 24 languages; the "Yu Dazui" commentary is more lively and can play with memes.

"Although artificial intelligence is developing rapidly now, there have been almost no large-scale AI commentary in large-scale international and domestic sports events. The pace of integration of sports and high-tech is relatively lagging behind. We must actively integrate into the tide of scientific and technological innovation to promote the in-depth and effective service of sports development." Pan Huaqun, director of Zhejiang Sports Science Research Institute, said that this time, the Provincial Sports Bureau took "Zhejiang BA" as an opportunity to try, which is to explore how to deeply integrate science and technology with sports, and empower more subsequent sports events after the application of artificial intelligence and other technologies mature.

With the advancement of the "Zhejiang BA" event, "Zhejiang Small Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical Physical When they collect more "Zhejiang BA" event data and get training in actual combat, their commentary skills are continuing to improve. Lin Kai, senior vice president of Univision Technology, said that in a previous game about the Hangzhou team, "Zhe Xiaoshi" said in a commentary that "If you lose, please eat West Lake lotus root powder." This made everyone realize that in addition to analyzing data, AI agents are also improving their expression capabilities.

Lin Kai believes that after the development reaches a certain stage, "Zhe Xiaoshi" and "Yudazui" may become the main force of commentators, not only the commentators, but also the players for everyone to watch the game, providing emotional value, companionship value, etc.

The reporter found in the interview that more and more technologies are gradually integrating into the "Zhejiang BA" event. During the intermission of some competitions, the robot will appear on the stage to dance flexibly with the rhythm of the music, and wave to the audience when moving; Univision Technology's newly upgraded "Immersive Panoramic AI Live Room" also debuted on September 4. Compared with ordinary live rooms, it can provide various information on the screen at one time, including live pictures, intelligent commentary, tactical analysis and other information on the screen, presenting the event situation in multiple dimensions.

In the "Zhejiang BA", technology and sports promote and integrate each other, showing a wave of "new ways of playing" in Zhejiang. (Reporter Shen Tingyu)