Sun Life Yongming 133 years of deep cultivation of the Hong Kong lineage, opening a new chapter in international competitions

Sun Life, a leading global financial service institution, officially announced that it will join hands with the Hong Kong Tourism Development Council and the Hong Kong Dragon Boat Association of China to sponsor the "2025 Yongming Hong Kong International Dragon Boat Invitational". The event will be grandly held at the Hong Kong landmark Victoria Harbour from June 7 to 8, 2025. This title not only demonstrates Sun Life Yongming’s enthusiastic support for the sports and cultural undertakings, but also helps Hong Kong’s cultural and sports industry sail on the international stage and write a new chapter. The event has been upgraded, and Victoria Harbour set sail

Victoria Harbour is famous for its magnificent seascape and dazzling city skyline, and can be called Hong Kong's "city business card". The Dragon Boat Race will attract global attention to Hong Kong, allowing contestants and audiences to experience the intense competition atmosphere while immersing in Hong Kong's unique urban charm and cultural style.

Diversity events, vitality blooming

This event has a rich and diverse competition group, covering professional competitive events such as the International Open Championship, the International Mixed Championship, and the International Women's Championship. At the same time, the interesting "Pretty Competition" is also arranged. It is worth mentioning that Sun Life Yongming specially established the "Yongming Elite Cup" and sincerely invites financial consultants, business partners, customers and employees to participate in the competition.

Learning and sports linkage, audio-visual feast

Sun Life Yongming not only made efforts in the field of sports, but also took active actions in the cultural and artistic level. As one of UBS’s honorary partners in presenting Cirque du Soleil KOOZA Hong Kong Station, Sun Life Yongming will carefully create a Yongming special performance at the Central Seaside Event Space on June 6, 2025. This performance that brings together the world's top artistic standards will bring a visual feast that integrates art and innovation to distinguished customers and partners. The artistic creativity shown in the performance and the team spirit demonstrated by the dragon boat racing complement each other, realizing the cross-border linkage between art and sports, injecting new vitality into Hong Kong's cultural and sports industry.

Global communication, Shining the World

In order to let more people feel the charm of the event, the organizers will display the exciting moments of the event in all aspects through diversified communication channels such as social media promotion, press conferences, media interviews and global live broadcasts. It is expected to attract hundreds of thousands of viewers to watch the game in person, vividly showing the vigorous vitality and unique charm of the city of Hong Kong to the world. Sun Life Yongming has innovatively activated traditional dragon boat racing with an international perspective, effectively promoting Hong Kong's popularity in the field of international tourism and sports to a new height.

Inheriting culture and gathering strength

Dragon boat racing, as a classic symbol of Chinese culture, carries a profound historical heritage and contains the spiritual core of teamwork and courageous struggle. Sun Life Yongming named this event, aiming to vigorously promote the excellent traditional Chinese culture through sports competitions. This measure not only helps to enhance the cultural identity and cohesion of local residents, but also consolidates Hong Kong's important position as an international city for the integration of Chinese and Western cultures, allowing traditional culture to bring new vitality and vitality in modern society.

"2025 Yongming Hong Kong International Dragon Boat Invitational" is not only a wonderful sports competition event, but also a bridge of cultural exchanges connecting the world. Let us look forward to it together and witness Hong Kong shines more dazzlingly on the international stage!